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Northlight

Meta Marketing

Campaigns that send guests to your own site.

Facebook and Instagram campaigns and boosted posts, made from your own photographs and pointed at the page where the guest books you direct.

Two hands holding up a phone, filming a wooden pier over the sea.

What we run for you.

  • Campaigns for the season

    Planned a month ahead of the dates you need to fill, aimed by country, language and interest at the travellers most likely to book a place like yours.

  • Boosted posts

    The posts that already do well, given a budget and an end date, so they reach past the people who follow you now.

  • Made from your own shoot

    The photographs and vertical cuts from your shoot, cut to the sizes Facebook and Instagram ask for. No stock, and no strangers in your rooms.

  • Sent to your own site

    Every ad links to your website, not to an agent's listing, so the booking it brings carries no commission.

  • Measured in bookings

    Meta's pixel set up on your site, so you see enquiries and bookings, not only likes and views.

  • A report you can read

    Once a month on WhatsApp: what was spent, who it reached, and what came back. Then what we change next month.

In two parts. The ad spend goes to Meta from an ad account in your name, so you set the budget and see every rupee of it. Our fee for planning, making, running and reporting is separate, and quoted after a free call, by the size of the property and how many campaigns it needs.

It works best on a site that can take the booking, and with photographs worth stopping for. If you have neither yet, we will tell you to start there.

Ask about Meta marketing on WhatsApp (opens in a new tab)

The websites it sends guests to

Wherever the property is, we come to you.

Send a photograph of your property and a line about it. We are in Colombo, we answer the same day, and if we are not the right people for the job we will say so.