Marketing
Campaigns that send guests to your own booking page.
Facebook and Instagram campaigns, made from your own photographs and pointed at the page where the guest books you direct, not an agent’s.
What we run for you.
Campaigns for the season
Planned a month ahead of the dates you need to fill, aimed by country, language and interest at the travellers most likely to book a place like yours.
Boosted posts
The posts that already do well, given a budget and an end date, so they reach past the people who follow you now.
Made from your own shoot
The photographs and vertical cuts from your shoot, cut to the sizes Facebook and Instagram ask for. No stock, and no strangers in your rooms.
Sent to your own booking page
Every ad links to your own booking page, not to an agent's listing, so the booking it brings carries no commission and lands in the same calendar.
Measured in bookings
Meta's pixel set up on your booking page and website, so you see enquiries and bookings, not only likes and views.
A report you can read
Once a month on WhatsApp: what was spent, who it reached, and what came back. Then what we change next month.
How it is paid.
In two parts. The ad spend goes to Meta from an ad account in your name, so you set the budget and see every rupee of it. Our fee for planning, making, running and reporting is separate, and quoted after a private consultation, by the size of the property and how many campaigns it needs.
It works best for a property on the Northlight system, with photographs worth stopping for. If you have neither yet, we will tell you to start there.
A private consultation
Tell us about your property.
Send us your Booking.com or Airbnb link and a line about how the property runs today. We reply the same day, and we will tell you plainly whether Northlight is right for it.
We answer Monday to Saturday, 9 am to 7 pm, the same day. Engagements begin from LKR 100,000.